Content Writing

I turn panels, research papers, inventory and visual-trends collections into pieces of content with both an educational and transactional intent, and focus on a combination of human-centered elements (anecdotes, color) and insights.  Clients include Shopify, Adobe, Wix, The Diamond Foundry, VRAI, WeWork, Future Commerce, and many other brands at the intersection of tech, design, and luxury.  

Consumer Culture

• Nostalgia Marketing Strategy: How It Works + Best Practices (Shopify)

• Types of Fabric: How a Variety of Fabric Types Are Used (Shopify)

• How Brands Keep Customers Engaged With Clever Subscription Models (Shopify)

• 4 Ways Brands Are Using Nostalgia to Drive Sales (Shopify)

• How Brands Are Making Influencer Marketing Feel Real Again (Shopify)

• Why Weird Wins in Modern Marketing—And How Brands Are Pulling It Off (Shopify)

• Marketing to Millennials in 2026: 4 Effective Marketing Tactics (Shopify)

• Millennial Buying Behavior: Top 5 Trends to Know (Shopify)

• 14 Merch Ideas To Inspire Your Next Merch Line (Shopify)

• The Rise of Merch: How Today's Brands Turned Simple Swag Into Sought-After Collectibles (Shopify)

• Collaboration Over Competition: Why Brands Are Joining Forces To Grow Their Audiences (Shopify)

• Milliner to Millennial: Milan's Sartorial Saga (Future Commerce)

• From Muse to Nymph: When Brands Defect to Sensuality (Future Commerce)

• Commerce Captivity: The Violent Stasis of European Nostalgia (Future Commerce)

• Heavenly Bodies: Worldbuilding through Brand Collaborations (Future Commerce)

Creative Tech

• Three pioneering designers share the paths to discovering their crafts, Domino x Porsche

• The Artisanal Heritage of Lago d’Orta BBC x House of Rohl

• A sleek office brightened by bespoke art, WeWork

• The many possibilities of a simple office, WeWork

• How 'work in progress' content took over the internet, Shaping Design, a Wix.com publication

• Loewe's 8-bit hoodie was peak videogame core. But digital fashion is turning away from gamer tropes, Shaping Design, a Wix.com publication

• Pantone’s Palettes Conjure Romantic, Royal, and Heavenly Moods at NYFW, Adobe [OLD]

• Makeup is Not a Mask, but a Tool for Self-Expression, Adobe [OLD]

• “Are You Okay?” Adobe [OLD]

• On how place shapes your practice, an interview with designer Sho Konishi, The Creative Independent, a Kickstarter publication